T E Narasimhan And Gireesh Babu

Stories by T E Narasimhan And Gireesh Babu

Why the iconic 'Hamara Bajaj' tagline was junked

Why the iconic 'Hamara Bajaj' tagline was junked

Rediff.com   15 Feb 2019

But will this dilute Bajaj's strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?

Jawa drives down memory lane in push to future

Jawa drives down memory lane in push to future

Rediff.com   9 Feb 2019

And it's a strategy that seems to have paid off. Online booking for the motorcycle has been temporarily halted given the huge waiting list of buyers. Orders are still being taken at the dealerships, but the earliest one can expect a delivery is by the end of 2019, reports T E Narasimhan.

Why Indian textile mills find Ethiopia attractive

Why Indian textile mills find Ethiopia attractive

Rediff.com   23 Jan 2019

Indian companies feel it will be difficult to take on the competition from Bangladesh, Cambodia and others, with their made-in-India products. Ethiopia offers ready-to-use sheds, income tax breaks, training subsidies, and a tax-free gateway into the US, Europe and China. Moreover, labour is available for $60 per month compared to $130-$150 in India.

How Tamil Nadu plans to become a start-up destination

How Tamil Nadu plans to become a start-up destination

Rediff.com   21 Jan 2019

The policy aims to create around 5,000 startups, including 10 global high-growth startups, and to create a minimum of 100,000 high skilled job creation, direct and indirect, in the startup ecosystem by 2023.

India's hair care industry is worth Rs 22,500 crores!

India's hair care industry is worth Rs 22,500 crores!

Rediff.com   13 Jan 2019

While demand for hair care products is increasing in both rural and urban markets, urban consumers have proven to be more extravagant, reports T E Narasimhan.

Why Hyundai's Chennai plant workers are up in arms

Why Hyundai's Chennai plant workers are up in arms

Rediff.com   10 Jan 2019

Hyundai Motor has over 2,200 permanent workers, around 3,500 trainees and another 5,000 contract workers in the Sriperumbudur facility

Why 1,700 employees of Pfizer's India arm may lose their jobs

Why 1,700 employees of Pfizer's India arm may lose their jobs

Rediff.com   10 Jan 2019

A key lesson for the pharmaceutical sector in this case is to not downplay the significant impact that regulatory non-compliance can have on operations.

ISRO gears up for busy 2019

ISRO gears up for busy 2019

Rediff.com   5 Jan 2019

Over 32 missions -- satellites and rockets -- have been planned for the year.

Shocking! Traders, MSMEs cut 3.5 million jobs

Shocking! Traders, MSMEs cut 3.5 million jobs

Rediff.com   24 Dec 2018

Demonetisation and GST are the main reasons for the job losses.

Rajinikanth to launch television channel

Rajinikanth to launch television channel

Rediff.com   23 Dec 2018

Thalaiva's name and photo will appear on the logo and label of the channel.

In its 2nd coming, Nokia learns to play the game

In its 2nd coming, Nokia learns to play the game

Rediff.com   16 Nov 2018

To beat its rivals, Nokia has done what most Chinese brands did soon after they entered the Indian market. Tied up with a well-known Bollywood actor as endorser, associated with cricket and established fan engagement initiatives, reports T E Narasimhan.

A peek into Cochin Shipyard's mega future plans

A peek into Cochin Shipyard's mega future plans

Rediff.com   12 Nov 2018

That includes the building of an anti-submarine warfare Corvette and an aircraft carrier for the navy.

How India shopped online this festive season

How India shopped online this festive season

Rediff.com   8 Nov 2018

What sold the most this year? Beauty, toys and baby care, sports and fitness, television and large appliances, followed by fashion, says T E Narasimhan.

Social media stirs the Bollywood plot

Social media stirs the Bollywood plot

Rediff.com   8 Nov 2018

Social media teams ensure there is something new around the movie every few days and as the release date nears, every few hours.

How will brands cut through the clutter to reach their audience?

How will brands cut through the clutter to reach their audience?

Rediff.com   4 Nov 2018

As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.

Tatas' JV puts life back into Sanand plant with 2 new models

Tatas' JV puts life back into Sanand plant with 2 new models

Rediff.com   4 Nov 2018

According to experts, Tata Tiago JTP and Tigor JTP -- a sedan and hatchback -- are not only powerful and faster than every other car in the segment, but also in the segment above, including their peers Maruti Baleno RS, Volkswagen Polo and others.

All you want to know about green crackers

All you want to know about green crackers

Rediff.com   2 Nov 2018

The non-viability of green crackers may pave the way for e-crackers.

SC verdict brings relief for Sivakasi's firework manufacturers

SC verdict brings relief for Sivakasi's firework manufacturers

Rediff.com   24 Oct 2018

About 1,070 units in Sivakasi can manufacture fireworks worth Rs 6,000-9,000 crore.

Hyundai brings back Santro 3 years after shelving it

Hyundai brings back Santro 3 years after shelving it

Rediff.com   19 Oct 2018

The car is expected to hit the road on October 23 and is being launched as Hyundai celebrates two decades in the country. Industry sources say that it will be priced at Rs 3,70,000 to stay competitive with its biggest competitors, Tata Tiago and Maruti Suzuki Celerio.

Campus placements: Infosys, TCS offer better salaries to freshers

Campus placements: Infosys, TCS offer better salaries to freshers

Rediff.com   15 Oct 2018

Colleges are witnessing more offers, with better salary packages. Median salary packages offered have improved over last year.